Courses


GSSS 591  Research Design and Methods in Social Sciences

The aim of the course is to deliver a complete understanding of the various\nresearch methods used in the Social Sciences, and to establish necessary practical skills required for their application. In this course, students will be developing a formal research proposal for a master thesis or term project on a topic as it relates to their individual graduate programmes with the supervision of their advisors and present it to the academic staff of the related graduate programme.


MCPR 566  IMC Principles and Practices

This course is an in-depth discussion and a critical study of principles and practices related to the topics in IMC. After examining the fundamentals of IMC, the process of developing an IMC program will be introduced. Different articles from related journals will also be discussed about relevant IMC topics.


MCPR 569  Public Relations Theory and Practice

This course will address the topics and theories of public relations.


GSSS 595  Seminar

Supervisors and students together will evaluate previous research on the basis of rules of academic writing and discuss how to apply skills related to critical reading, understanding, synthesizing and contrasting and comparing. Students will work together with an assigned instructor on a selected area in their discipline. Students are also required to write a paper/report in this seminar.


GSSS 599  Master Thesis

This course is designed to independently conduct a research and acquire the necessary competencies. Accordingly, a proper research question is identified under the guidance of an advisor, an extensive literature review is made, and a unique hypothesis and research design are determined by taking into consideration the methodologies and gaps in the literature. Within the framework of the research design, the relevant data is collected and a thesis including the theoretical basis, method, results and discussion of the research is written.


Elective Courses


MCPR 551  Brand Communication

In this course, students will understand, conceptually, how brands are created and what makes a great brand. It will cover the strategies behind building a successful brand, how brands position themselves in the marketplace, how they create and maintain brand loyalty, brand design and how colors and logos represent their brand essence, how and when they communicate as a brand and how new digital platforms are changing the way brands interact and communicate with consumers.


MCPR 552  CSR Communication

This course offers an overview of contemporary topics in the new stream of communication related to CSR issues. It has been noted that corporate stakeholders demand more and better presentation and communication of CSR initiatives and the companies are increasingly feeling the consequences of the lack of communication in terms of their CSR activities. The demand for explication of CSR efforts poses a challenge to communication functions such as corporate and marketing communication. Communicators must be aware of the fact that CSR messages are difficult to communicate and that stakeholders respond differently to them. The course will therefore provide the students the knowledge on: core perspectives of CSR, various approaches to CSR communication, organization of CSR and CSR communication in a company, as well as on models and concepts within CSR management and communication.


MCPR 561  Special Topics in PR

Important: Due to the lecturer of this course is abroad for academic studies, first 4 weeks of the course will be taught online.This course will address the following subjects in detail, with particular emphasis on corporate communication, reputation and public relations research. ACADEMIC CAUTION: Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else's work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK's Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student's own responsibility. Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one's own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else's ideas, and to use quotation marks when using someone else's exact words. A detailed informative guideline regarding plagiarism can be found here.


MCPR 562  Selected Issues in IMC

This course is a special in-depth discussion related to advanced and current topics in IMC. Various articles from related journals will be discussed about relevant IMC topics.


MCPR 570  Global Consumer Culture and Identities

Consumerism, among all


MCPR 571  Creative Thinking


MCS 501  Research Methods in Communication Studies

To be able to formulate sample research projects based on quantitative approaches by differentiating between positivist methodological approaches.



ACADEMIC CAUTION

Academic honesty: Plagiarism, copying, cheating, purchasing essays/projects, presenting some one else’s work as your own and all sorts of literary theft is considered academic dishonesty. Under the rubric of İzmir University of Economics Faculty of Communication, all forms of academic dishonesty are considered as crime and end in disciplinary interrogation. According to YÖK’s Student Discipline Regulation, the consequence of cheating or attempting to cheat is 6 to 12 months expulsion. Having been done intentionally or accidentally does not change the punitive consequences of academic dishonesty. Academic honesty is each student’s own responsibility.

Plagiarism is the most common form of academic dishonesty. According to the MerriamWebster Online Dictionary, to plagiarize means to steal and pass off (the ideas or words of another) as one’s own. The easiest and most effective way to prevent plagiarism is to give reference when using someone else’s ideas, and to use quotation marks when using someone else’s exact words.

A detailed informative guideline regarding plagiarism can be found here.


MCS 507  Crossroads in Communication Studies

The course probes into key paradigmatic approaches of communication and media studies